Lark & PAYG builds lead flow and makes warm commercial introductions between brands, buyers and partners across Europe and the UK. We do the heavy lifting, so you keep your overhead low and choose the commercial model that suits you.
Most growth stalls in the gap between generating interest and getting it to someone who can act on it. We fill that gap: we build demand, qualify it, and put it in front of the right partner with context already attached.
No cold forwarding of contact details. Each introduction is briefed on both sides: who they are, what they need, and why the fit makes commercial sense. So the first call feels like a second conversation.
Campaigns across paid social, search, content and outbound, set up to catch buyers who are already looking. We aim for volume your team can actually handle, not traffic that only looks good in a report.
Every lead is checked against your criteria (location, budget, timing, intent) before it reaches you, so your team spends its time on conversations that can close.
Fast responses, appointment setting and call follow-up, so warm interest never goes cold in an inbox.
We help frame the commercial terms, handle objections and agree payouts, so both sides start on terms that last past the first month.
We can run lead generation, introductions and follow-up behind your brand. You get a working acquisition function before you commit to hiring one.
Building an acquisition engine in-house means hiring, tools, data, ad accounts, management time and months of ramp-up before the first deal lands. We take all of that off your plate, so your fixed costs stay low and your budget goes where the results are.
You get an experienced team that has done this before, working on your growth from day one. That gives you the best possible chance of success, without betting the business on new hires.
Take the meetings. Close the deals. Grow.
Pay as you go means you're not tied to one way of paying. We set up the commercial model around your margins, sales cycle and risk appetite, and we can change it as the numbers come in.
Predictable unit costs with clear qualification rules agreed up front. Leads that don't meet the brief don't count. This suits teams with sales capacity in place who want steady, measurable volume.
You pay when a qualified caller stays on the line past an agreed duration. It works well when your team converts best on the phone and speed matters more than form fills.
We take on more of the performance risk, so tracking and attribution are agreed before launch. A good fit for offers with clear conversion events and solid margins.
An agreed share of the revenue from the customers and partners we bring in. It keeps our incentives aligned with yours over the long term, and it suits introductions and channel partnerships well.
A modest retainer covers set-up, strategy and ongoing management. A performance element on top keeps everyone focused on results. This suits longer programmes and white-label work.
We work exclusively with European and UK partners. If you're based in the United States, you'll need to find another partner.
Brands, buyers and partners across the EU and wider Europe.
England, Scotland, Wales and Northern Ireland.
We don't take on American clients or partners. Please find another partner.
American company? We're not the right fit. We only work with European and UK partners.
A short, practical sequence. We agree the target, choose the model, launch the flow, and then put effort behind whatever is converting.
We learn your offer, ideal customer, margins and capacity, and confirm you're in a market we serve.
We define what a qualified lead or a good partner looks like, and agree the commercial model that fits.
Campaigns, outreach and partner sourcing go live. Every lead is screened and every introduction briefed before handover.
We review quality with you, cut what's weak, and put more volume into the channels and partners that convert.
The usual set-up splits ads, lead lists, introductions and follow-up across different vendors, and leads get lost between them. We run the whole path from first click to first meeting, so one team is accountable for whether the lead turns into business.
"We'd rather make ten introductions that turn into business than a hundred that go nowhere."
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No. We work only with European and UK partners. If you're based in the United States, you'll need to find another partner.
You pay against results or activity under a model we agree together: per lead, per call, per acquisition, a revenue share, or a hybrid. There are no long lock-ins before you see what the flow can do.
You can, but it means recruiting, software, data and months of ramp-up before you know if it works. We already have the team and the process in place, so you keep your overhead low, start faster and give yourself the best chance of success.
A lead is a prospective customer who has shown interest and passed your qualification rules. An introduction is a briefed, two-way connection between your business and a partner, buyer or distributor where there's a clear commercial reason to talk.
Together, before launch. We agree the criteria (location, budget, timing, intent, product fit) and only count leads that meet them.
Yes. Our white-label option runs lead generation, introductions and follow-up under your name, so customers only ever see your brand.
Once fit and terms are agreed, most programmes move from discovery to live lead flow quickly. The exact timing depends on the channels, tracking and approvals involved.
Tell us what you sell, who you sell to and where you want more demand. We'll come back with a proposed model and the first introductions we'd look to make.
Thanks. Your reference is . We'll review it and come back to you shortly.